There’s nothing wrong with launching a great product that can get better. By taking careful consideration to avoid these potential pitfalls, we bring ourselves one step closer to making sure your next app doesn’t fail. Read more…
User Experience
Patterns are a great to use as inspiration and to see what has and can be done, but they are not the holy grail and by definition, using them is not being innovative. There are times to use them as described but I would take them with a grain of salt. Look past what has already been done and find a better way. Maybe your innovation will be the next pattern. Read more…
When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge.
There is no “Consumer Trust for Dummies,” but as eCommerce designers, we need to focus on some fundamentals. The following topics may seem as obvious as walking into a seven-foot Wookie, but rest assured you will find plenty of websites with a mouth-full of fur. Read more…